Starting October 1, 2022, Facebook will disable online shopping. This means that retailers will not be able to conduct trade events live. This was reported by Meta in its blog.
This decision was made in connection with the active promotion of short video Reels available on Facebook and Instagram. The company invests in Reels, which enables video sharing on both of the company's main platforms.
This is a way to compete with TikTok. This is reflected in the changes that Zuckerberg regularly makes to the social network, trying to make it similar to a platform for short videos. The confrontation between Facebook and TikTok has continued since the beginning of the year when Facebook shares fell sharply.
Meta says that video is becoming popular and surpassing other formats. Retailers will be able to use video to label products, add calls to action, and engage with their audience.
Meta's blog noted: “If you want to get people's attention with a video, try testing Reels ads on Facebook and Instagram. You can also tag items in Reels on Instagram for more profound exploration and engagement.”
Meta allowed sellers and creators to promote content through paid advertising, further increasing the monetization potential of Reels.